Tag: ba (hons) fashion business

Fashion your Future 2021: Bachelor’s degree Fashion Business projects by graduates

We are proud to present “Fashion your Future 2021”, a video by Amsterdam Fashion Academy that celebrates 11 graduates of 2021 from the Bachelor’s degree Fashion Business programme and their final major projects. This video takes you on a journey through the visual outcomes of their fashion business projects: from fashion apps to sustainable fashion, from a Dubai-based brand to ethical jewellery based on Indian designs.

 

 

In order of appearance:

  • Geneviéve Gabriëlla Jimidar: First luxury lifestyle department store in Suriname.
  • Maxime Suiskens: Genderless brand offering affordable, corporate-responsible and good quality basics with personalisation options.
  • Amber Wardell: Fashion app specialising in streaming and viewing of fashion shows.
  • Anika Gorayana: Ethical jewellery brand based on traditional Indian design and craftmanship.
  • Noemi van ‘t Lam: Artisan candles based on the zodiac signs paired with inspirational card set.
  • Tutum Horsmans: Sustainable and luxurious womenswear fashion brand inspired by nature.
  • Heide Julie Halama: First circular lifestyle luxury vintage store in Vienna with limited-edition inventory of luxury brands.
  • Rekia Moumen: Safe, honest and trustworthy online marketplace dedicated to sneakers with expert authentication service.
  • Aaliyah Smith: Sustainable and reusable leak-resistant sexy and vibrant period underwear.
  • Amra Anwar: A girly, fun womenswear brand that is inspired by female empowerment in The United Arab Emirates.
  • Ida Wiklund: Digital styling service for local shops and brands in Amsterdam, Netherlands.

 

Film direction & photos: Travis Allen, Stefano Sanabria.
Location: The Student Hotel Amsterdam City.

BA (Hons) Fashion Business senior student set up her denim brand

As part of the third and final year of the BA (Hons) Fashion Business programme, students work on a Final Major Project, which usually results in a business plan their own brand or service. Michelle Abbring, who transferred to the Amsterdam Fashion Academy last year from another university to get a British Bachelor’s degree with Honours (read here why we offer British Bachelor’s degrees with Honours), explains us her own denim brand:

 

 

 

“INC. is a Dutch based denim brand. INC. finds its origin from the word inclusive, which is also its main value. INC. wants to bring people together, yet still make them stand out and stand apart. To achieve this, INC. creates small, limited collections inspired by a variety of themes. All themes are based on four escape valves: sports, travel, films, and music.

 

This collection is inspired by any form of martial arts. The main inspiration was based on boxing and kickboxing. Both sports have a rough aspect, yet also a strong need for respect and loyalty. Fury is meant to be edgy, but all jackets have small details and are fully handmade. The first design was inspired by boxing gloves. Many boxing gloves are closed with velcro, yet more expensive designs are closed with a lace-up effect. On top of this, in boxing, it is possible to wrap your hands before a fight for extra support. This design combines the lace-up with the use of wraps and ropes in this sport. The second design is a more conceptual style. The jacket features words and quotes from the industry as well as bleaching, ripped denim, and safety pins.

 

 

 

This collection finds its inspiration from the beautiful and enriching United Arabic Emirates. For this campaign, local trademarks are intertwined with the new provocative architectural creations. It is meant to show the unison of the old with the new. The design for this collection was inspired by the traditional Arabic window decorations, also known as Mashrabiya. These decorations are normally made of wood and used to limit the sunlight into the house. Other decorations on this jacket are made of gold to represent the many golden colors used in the Arabic culture as well as the riches achieved by the oil winnings. For the collection photos, INC. was able to do a photoshoot in Dubai on and around the Burj Khalifa.”