Fashion Files 2019: one year of students’ projects

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Written by Rosemonde Wang.

 

Always been curious about what students do at fashion university? Wondering what can you learn in a fashion school? The academic year has successfully wrapped up with the exhibition “Fashion Files 2019” that took place last Thursday, 6th of June 2019. The fashion event welcomed students and families, and fashion lovers. From garments to sketchbooks, visitors were able to look at projects, collections and all students’ achievements.

 

Together with the fashion exhibition, we offered a workshop on Design Methods for Sustainability, opened to everyone interested in sustainable fashion. Our lecturer Alexandra Barker talked about the need in fashion world and discussed better methods for sustainable fashion through practical examples.

 

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All floors of our boutique academy hosted the final works of the students, including garments realized by the Foundation and Fashion Design Bachelor’s degree students. Foundation student showcased a collection realized according to the principles of sustainability.

 

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Fashion Files 2019 reserved big attention to the first-year students of both bachelor’s degree programmes, Fashion Business and Fashion with Textiles Design. The Fashion Business (Hons) BA students worked on editorial photoshoots based on the style of Recens Paper and creating their own editions. While keeping the magazine style, they added their own editor’s notes, customer profiles, influence and inspirations, besides, of course, photoshoots they realised all around the world. The magazine spreads youth culture, including creative and unique work of young people, breaking the border of typical magazines.

 

Amsterdam Fashion Academy, Boutique School, Fashion Design School, Fashion School, Fashion School in Amsterdam, Amsterdam, Fashion Business, Fashion student, Fashion design student, fashion design ba, textiles design ba, fashion business ba, fashion foundation, apply to the amsterdam fashion academy, trend forecasting course, fashion forecasting, fashion marketing, fashion buying, evening course in amsterdam, evening fashion course amsterdam, fashion design, fashion busines

 

On the other side, the first-year Fashion Design (Hons) BA students -besides constructing white shirts- contributed to this year’s sustainable fashion collection. These garments, created by re-using old fabrics and materials, have been exhibited at ABN AMRO bank in the central Dam Square, Amsterdam. Furthermore, one complete wall has been covered by the illustrations created during the Fashion Illustration module with professional illustrator Tessa de Graaf.

 

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*from upper left clockwise: Jessica Khun, Tafari Lake, Noémi van ‘t Lam, Léane Amram

 

During the afternoon, the first-year students of both Bachelor’s degrees and Foundation worked together in a vibrant photoshoot. While some of them were also acting as models, the Fashion Business students had to style the pieces realised by the Fashion with Textiles Design and Foundation students. “Under the direction of our lecturer Giancarlo Pazzenese, they turned the production room into two photo studios. We have been very pleased to see such a collaborative atmosphere among the students who put all their creativity, energy and skills in this activity. The outcomes show a pretty high level”, Cristiano Carciani, Head of Academic Affairs, says.

 

Amsterdam Fashion Academy, Boutique School, Fashion Design School, Fashion School, Fashion School in Amsterdam, Amsterdam, Fashion Business, Fashion student, Fashion design student, fashion design ba, textiles design ba, fashion business ba, fashion foundation, apply to the amsterdam fashion academy, trend forecasting course, fashion forecasting, fashion marketing, fashion buying, evening course in amsterdam, evening fashion course amsterdam, fashion design, fashion busines

 

The 2nd-year students presented a collection of jackets and coats. This was a very complex final project that merges all skills learnt during the year. From custom-printed street style menswear to sophisticated haute couture-like trench coat, each student had the opportunity to realise a piece according to the favourite style and inspiration.

 

After a whole year working on dissertations and Final Major Projects, the 3rd-year students could finally present the outcomes of their hard works. The projects by the Fashion Business (Hons) BA students has a common focus: sustainability, applied to production, processes, materials and business models. Most of these are real projects ready to be rolled out in the future: from digital platforms for garment delivery and pre-owned luxury garments and accessories to a swimwear brand specifically designed for the Dutch market. A teaser of the final collections realised by the 3rd-year Fashion Design BA (Hons) students was also included in the exhibition. Another important stage for there students, who participated at ParisFashion 2019 last March with their own fashion show and who will have a dedicated fashion show at the Amsterdam Fashion Academy’s Graduation Event 2019 on the 30th of June.

 

Amsterdam Fashion Academy, Boutique School, Fashion Design School, Fashion School, Fashion School in Amsterdam, Amsterdam, Fashion Business, Fashion student, Fashion design student, fashion design ba, textiles design ba, fashion business ba, fashion foundation, apply to the amsterdam fashion academy, trend forecasting course, fashion forecasting, fashion marketing, fashion buying, evening course in amsterdam, evening fashion course amsterdam, fashion design, fashion busines

 

Sketchbooks and illustrations couldn’t be missing at Fashion Files 2019, and visitors had the opportunity to leaf through the sketchbooks discovering the inspirations and the design processes followed by the students in the realisation of the collections.

 

The Fashion Files 2019 exhibition successfully ended, and students are now enjoying their well-deserved summer holidays. We are looking forward to seeing them again in September and waiting to welcome the students of the summer courses! If anyone is still looking for a university to start in September 2019, please do not hesitate to drop us a line to info@amsterdamfashionacademy.com.

 

Applications for Fashion bachelor’s degrees and Fashion Foundation Diploma are still open. Check the Summer Open Days.

Dec. 13th: fashion show exhibition and branding lecture

The Amsterdam Fashion Academy is happy to invite you to visit its first world-inspired fashion show exhibition on Thursday, the 13th of December 2018 from 6:00pm to 9:00pm. Simultaneously, a lecture about branding will be offered by the creative boutique agency Mamma Soup.

The fashion show exhibition and the lecture will be open to the public with no cost. Visitors will have the opportunity to meet students and lectures, beside exploring the works that the talented students have created during the last three months as part of the BA (Hons) Fashion Design, Fashion Foundation Diploma and Fast-Track Fashion Design & Business course.

23 students, coming from all corners of the world, chose to continue their studies and to gain professional skills in this private international fashion school situated in the heart of Amsterdam. The fashion show exhibition will include several pieces, such as jackets realised by the second-year BA (Hons) Fashion Design students, two dresses created by Emma and inspired by her childhood in Shanghai, two clothes by Tiffany, from Tokyo, inspired by a Parisian love story, a piece by Zhinia inspired by Iranian craftmanship and a piece from Olivia’s feminine collection inspired by Spanish culture and storytelling, among others.

 

“We are very proud to host this fashion show exhibition in our elegant building and to give our students the opportunity to show their pieces to Amsterdam’s fashion community. It is important for them to meet and receive feedbacks from external people. During this semester we did our best to bring experts from the fashion industry in our exclusive academy in order to offer the students more learning opportunities”, says Iris Peitzmeier, Managing Director. “From Viktor & Rolf’s Masterclass and the jeans design competition for the Dubai’s market with Stefan Lohmann to guest lectures by London-based print designer Davinder Madaher, Paris Fashion Week designer Nasheli Juliana and former Calvin Klein Marketing Manager Sara Tugnolo, our semester has been very busy, and we are happy to show this to the public. I’m also glad to announce that the collection of our third-year students will be presented at Paris Fashion Show in March 5th and 6th”.

 

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From 6:30pm to 7:30pm, Pepe Villaverde, Founder and Creative Director, and Milly Roy, Head of Marketing, from the creative agency Mamma Soup will offer the lecture “UNlearning to Learn: build a brand now that is future proof”.

 

“We are programmed into a society of rights and wrongs. This directs us to make decisions and/or shy away from ideas constantly. This session will get you to challenge some ‘facts’ and opinions so you can get better at developing and creating communications and brands. Forget about the codes and rules and how things should be. Join us in order to know more and build a brand now that is future proof”, says Pepe Villaverde.

 

Mamma Soup has spent 6 years of boosting lifestyle branding and developing global campaigns and digital strategies for brands such as Tommy Hilfiger, Adidas, Calvin Klein, Diesel and deBijenkorf. They have collaborated in internationally recognised projects for agencies such as JWT, DDB, Grey or StrawberryFrog achieving international awards and recognition.

 

“This event is for free and everybody is more than welcome to join us at our international fashion academy in a friendly and cosy evening. You will meet our lecturers and students and we will offer you drinks and snacks. During this year we have met many interesting people at our evenings with several ideas and projects and we would like to invite all of you to come at the academy one more time for a toast to 2018 and to welcome the new year”, says Iris Peitzmeier.