Tag: fashion designer

BA (Hons) Fashion Design student designs collection for Wehkamp

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Together with Amsterdam Fashion Academy’s fashion design student Sabrina Elena Marinus, Wehkamp is launching a clothing collection under the private label Ruby. With this, Wehkamp gives young talent the opportunity to design a collection for the general public.

 

The affordable Ruby collection consists of a festive capsule collection of 10 pieces designed for the younger target group of 20-30 years years old. The designer, Sabrina Elena Marinus is a final-year Bachelor’s degree with Honours in Fashion Design student: “I am very proud of this collection and of course it is very cool that such a large organization like Wehkamp gives the opportunity to design a collection. With my designs I would like to inspire other women to embrace diversity, inclusion and femininity. My Ruby collection is therefore made to accentuate feminine curves. With an elegance and sexiness that reflects a woman’s personality. ”

 

Glenn Taylor, Chief Sales Officer at Wehkamp: “With this collaboration we give young talent the opportunity to design for a large audience. The collection is young, fresh and offers our customer a distinctive range that is not available anywhere else. ”

 

“Collaborations with industry partners that we offer to all students at Amsterdam Fashion Academy are essential to keep education programmes relevant to what the fashion industry really needs from graduates. Through live industry projects and internships students can understand what working with experienced professionals means. We hope that this project with Wehkamp for the development of Ruby collection gave Sabrina the opportunity to start successfully her professional career,” says Cristiano Carciani, Head of School at Amsterdam Fashion Academy.

 

From the Amsterdam Fashion Academy to Vogue: well done, Swinda!

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We are so proud of our alumna Swinda van Dijk, whose new collection TRANSITION has been published on Vogue Italia. Swinda successfully completed our Fashion Forecasting, Marketing & Buying course in 2014. Here is what she told us about this new achievement:

 

“The dresses are elegant, edgy, timeless and the designs are beautifully wearable. They are characterised by the play of light and shadow as they have transparent inserts of georgette and organza. This ready-to-wear collection is also influenced by the architecture of Rem Koolhaas. Within the collection, I used viscose, wool and silk, creating a luxurious and delicate design. The result is that one can wear it to a chic party as well as to the office”.

 

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Craftsmanship is in the DNA of Swinda. Refined fabrics and eye details are combined to captivate a luxurious design. Her career really started to blossom when started working for the Dutch fashion label JANTAMINIAU, which is internationally renowned as the preferred choice by Her Majesty Queen Máxima of The Netherlands. After JANTAMINIAU, Swinda continued her design career working for well-known Dutch commercial brands. Gaining experience in the haute couture and as well as the commercial side of fashion enriched Swinda van Dijk’s vision with more diversity and allowed her to establish her own signature.

 

If you are interested in following Swinda’s steps into the fashion world, from our international fashion academy to Vogue, then check our fashion courses and let us know if there is one that can be interesting for you.

 

Other alumni of the Amsterdam Fashion Academy are achieving good results. Olga Salamon is one of them. See her brand new concept store for Polish design.

 

Photos by Jeroen van Lelieveld.