Tag: fashion marketing

Stefania: “This is why I loved the fashion short course Trend Forecasting!”

Are you considering to attend a fashion short course after the summer? Would like to study a course in the evening and learn about trend forecasting and marketing? Stefania Pino attended our short course ‘Fashion Forecasting, Marketing & Buying’ in February and March 2019 at Amsterdam Fashion Academy, and she learned about trend forecasting, fashion branding, fashion marketing, consumer profiling and much more that broadened her knowledge in fashion. Stefania is here to share her experience during the 8 weeks at our international fashion university. Please, read her story, and perhaps you’ll be interested in the attending a fashion short course in autumn 2019!

 

Amsterdam Fashion Academy, Boutique School, Fashion Design School, Fashion School, Fashion School in Amsterdam, Amsterdam, Fashion Business, Fashion student, Fashion design student, fashion design ba, textiles design ba, fashion business ba, fashion foundation, apply to the amsterdam fashion academy, fashion marketing, short fashion course in amsterdam, fashion course amsterdam, fashion business, fashion marketing, fashion business alumna, fashion forecasting, fashion short course

 

My name is Stefania Pino, I’m a 24 year old Italian girl and I’ve been living in Amsterdam since one and an half year ago. I work as a Marketing & Communication Executive in a small independent coffee company based here. I was always attracted by the fashion world and that’s why I decide to attend a fashion short course at the Amsterdam Fashion Academy, beside my full-time job.

 

I chose the “Fashion Forecasting, Marketing & Buying” short course because that’s what I would like to achieve in my future career: keep working in the marketing department but for a fashion company! I have acquired my knowledge studying Marketing and Fashion photography in Italy, but I needed a better understanding of how to apply them to the fashion system. There is so much to learn and I always suggest to follow the Bachelor’s degree programmes if you can!

 

The best part of the course was Rosie Martinez, our wonderful lecturer! Despite the short time available, she was able to touch all the different topics. My favourite subject was definitely Trend Forecasting: analyzing trends from the past, how they changed over time, and predicting what will come next. The most challenging part of this fashion short course was to attend it after an 8-hour working day! But the atmosphere in the classroom was lovely and relaxing and I met really nice people. Thanks to this course I will definitely continue my journey in the Fashion world!

 

Are you interested in doing a short course learn on Trend Forecasting and strategies in reaching consumer market? Apply now for the ‘Fashion Forecasting, Marketing & Buying’ short course and study every Tuesday evening from 2nd October till 27th November. Take action before the summer holidays!

 

Congratulations class of Forecasting, Marketing & Buying short-course!

Amsterdam Fashion Academy, Boutique School, Fashion Design School, Fashion School, Fashion School in Amsterdam, Amsterdam, Fashion Business, Fashion student, fashion marketing, fashion forecasting, fashion buying, short fashion course, part time fashion course

 

The Fashion Forecasting, Marketing & Buying short course finished on March 27 when each of the 14 students received his/her certificate of completation in front of the audience of the last Meetup.

 

“Within this short fashion course the students had the opportunity to study the marketing environment, apply research to inform future probable consumer needs and trends analysis, and gain an understanding of fashion buying motives”
– Cristiano Carciani, Head of School ad interim.

 

This short fashion course is intended to develop participants with the knowledge and skills to work on the business side of fashion in areas that include merchandising, buying, sales, production, communications, sourcing and range planning. The following topics are covered: Understanding consumers, Consumer profile, Trend prediction, Buying and target markets, Promotion campaigns, Sales promotion, Fashion PR, Fashion marketing & promotion trends, Fashion marketing frameworks for research & analysis, Fashion market level research.

 

“Teaching this short fashion course was a really nice experience. The group had a great mix of backgrounds and cultures. Everyone was interested and committed in learning new skills and applying their previous knowledge in inspiring, creative and -for some of them- life-changing projects. Even though the topic of the course is fashion, some students will apply the gained knowledge in a different professional area, but with a more fashionable twist. This type of group motivates me to keep sharing my industry experience but also inspires me to keep developing myself as a professional”
– Rosie Martinez, lecturer of the course.

 

We will offer this short fashion course again from the 9th of October to the 27th of November. Don’t wait too long and register to the short course Fashion Forecasting, Marketing & Buying now.

Fashion Storytelling: 4 tips to use narrative to communicate

Fashion Storytellinig, Storytelling, Amsterdam Fashion Academy, Boutique School, Fashion Design School, Fashion School, Fashion School in Amsterdam, Amsterdam, Fashion Business, Fashion Design

 

What is fashion storytelling? Before looking behind the façade of storytelling to examine it in terms of means and method, no one can deny the strength of a gripping tale when it comes to connecting communication with emotion. This is what our lecturer Rosie Martinez-Dekker told to the participants of our last Meetup. If you missed the event, then keep reading to learn more about her and fashion storytelling.

 

Hello, Rosie. Can you please introduce yourself?

 

Hello, my name is Rosie Martinez-Dekker. I am originally from Mexico City but have been living in The Netherlands for 10 years now. I have more than 20 years’ experience in the Fashion and Textile Industry, both on the creative and business side. I have worked in Mexico, the US and the Netherlands for companies like Nike, Levi’s and G-Star.

 

I studied Graphic Design specialising in Textile Design and also have a degree in Business Development both these were at the Universidad Iberoamericana in Mexico afterwards I studied Fashion Marketing and Forecasting at Central St. Martins in London.

 

My curiosity and passion have helped me open the doors to both the art and science of fashion, one by working on the creative side of the process and the other by working in the business and operations side. After spending several years in the corporate world, I decided to open a design and consultancy studio: Believe Creative Studio, where we focus on textile and product design, illustration and consultancy in product creation, development and sustainability. My studio has exhibited at Premiere Vision Paris and London Textile shows.
We work with customers around the world, not only creating tailored collections and art but also collaborating and guiding them in different aspects of their businesses. I am also a proud member of the lecturers team at the Amsterdam Fashion Academy, where I have collaborated since the opening day of the school.
Lecturing is my way to give back to all the teachers and mentors who guided me through my career.

 

What kind of person are you?

 

I am an enthusiastic, determined and driven person. I love art, fashion and travelling and sports. I enjoy being surrounded by people, specially my family and friends.

 

Fashion Storytellinig, Storytelling, Amsterdam Fashion Academy, Boutique School, Fashion Design School, Fashion School, Fashion School in Amsterdam, Amsterdam, Fashion Business, Fashion Design

 

During the last Meet up you talked about storytelling. Can you please make a summary of your presentation?

 

Storytelling is the art and science of using narrative to communicate the attributes or information of a brand, product or a person and is a very effective way of communicating not only in corporate meetings, conferences and presentations, but also in media and advertisements. Fashion storytelling, and storytelling in general, has many benefits such as differentiation, emotional engagement and relationship with your customers which results in sales increases and brand recognition.

 

What are your suggestions for those who want to implement a fashion storytelling strategy to promote their product/brand?

 

  1. Knowing and understanding your consumers is essential; in that way you will be able to deliver direct messages.
  2. It is important to engage and collaborate with professionals who can help a brand create a specific narrative for your products.
  3. Always tell real stories and do not be afraid to be vulnerable.
  4. And remember that your brand is the protagonist of the story.

Why all eyes are on our 3rd year Fashion Business student, Noortje

Amsterdam Fashion Academy, Boutique School, Fashion Design School, Fashion School, Fashion School in Amsterdam, Amsterdam, Fashion Business, Fashion Marketing

 

 

Our third year Fashion Business student Noortje is already working wonders in marketing and she was happy to tell us more about her new job and why she is looking forward to her final year at the academy. We were curious to find out more…

 

Hello, Noortje. Would you please introduce yourself?

 

Hello, my name is Noortje van Warmerdam. I’m 21 years old and a third-year Fashion Business student at the Amsterdam Fashion Academy. I come from Lisse in The Netherlands, a nice town south-west of Amsterdam.

 

Would you tell us about your experience at the Amsterdam Fashion Academy?

 

I am grateful to the Amsterdam Fashion Academy for all the countless experiences I have had during the last two years, I can now really start a career in the fashion business. Above all, the internship I did at Loes Vrij during my second year represented a big step forward for me, because I could practice what I had learnt in the class about branding and marketing. Thanks to the curriculum vitae I built up while studying Fashion Business at the Academy, I am already working in marketing.

 

This is great news! Can you please tell us something about your job?

 

I am working for a company called Eyes on Media and I take care of online marketing inside the Sales Department. I am really enjoying this job, especially because we have recently worked with advertisements for Chanel and Hugo Boss.

 

Congratulations then. Let’s talk about your last two years at the Amsterdam Fashion Academy. Which was your favourite course and which was the hardest one?

 

I really loved the Fashion Communication course, because I had to write a script for a new advertisement of MiuMiu. It was fun and fascinating studying the brand and creating a promotional strategy from scratch. On the other side, the Historical and Contextual studies course was the hardest, although interesting.

 

What are you working on today and which are your plans for next year?

 

As a third year Fashion Business student, I am now starting to work on my final project which will be the creation of an online platform dedicated to new designers who need to meet each other, to exchange advice and share ideas. It will be basically a social networking platform for designers. Next year, I am planning to study for a Master’s degree in Marketing Management.

 

One last question. Which is the company you admire the most in terms of branding or marketing strategy?

 

That’s a difficult question! I love Chloé’s style, but I think that Gucci did a great job in changing its brand image. It represents a really interesting case-study to analyse and to take inspiration from.